
9TH ANNUAL POWERHOUSE SMART
Chicago
Luxury Conference
Wednesday, November 5, 2025
12:00pm- 7:30pm ET
Chicago Merchandise Mart
222 W Merchandise Mart Plaza, Chicago, IL 60654


The Edge of Open:
Where Visions Meets Opportunity
Shifting from Fixed to Fluid in a Changing Industry
Join 150+ leaders in architecture, design, development, real estate, and affiliated luxury lifestyle industries for an immersive experience of knowledge sharing, relationship building, and collaboration.
Tentative Schedule
2nd Annual Luxury Conference
Hosted at the Iconic International Market Square
November 5, 2025
Tentative Conference Schedule
Central Time Zone
10:00 am – 10:30 am
Check-In, Café Connections, Photo & Video Opportunity
Kick off the day with casual networking over coffee and light bites while capturing the energy of PowerHouse with photo and video moments.
10:30 am – 11:00 am
Open Minds, Open Markets
Embracing an open mindset leads to transformative collaborations,
new opportunities, and market expansion.
Speaker: Wendy Cohen, CEO, PowerHouse Recruiting/PowerHouse SMART & Luxury Conferences
11:00 am – 12:00 pm
Keynote Speaker
The Open Blueprint: Designing for Possibility, Not Constraint
Explore how openness fuels creativity, adaptability, and innovation in the luxury design and development world.
Speaker: Jen Zella, Cofounding Principal + Chief Visionary Officer, CID Design Group
12:00 pm – 12:45 pm
Lunch Groups
Open Your Mindset About Networking
Connect with fellow luxury industry attendees over a curated lunch designed to spark
conversation and collaboration.
Lunch Leaders: TBD
1:00 pm – 3:30 pm
SMART Talks
TEDx Style Presentations – 18 Minute Rule
Open Market: The Financial & Real Estate Forecast for What’s Next
Speaker Panel: Realtors & Financial Experts deliver a data-driven deep dive into economic trends, real estate movements, and financial insights shaping the luxury market’s future.
Speakers: TBA
Open Horizons: Expanding Your Brand into New Luxury Markets
A strategic discussion on breaking into new regions, navigating emerging opportunities, and scaling luxury design, architecture, and development businesses.
Speakers: TBA
Break
Open Lens: Capturing Design Excellence in Print
A behind-the-scenes look at the journey from concept to publication—how a photographer and top design visionaries brought their work to life in a coffee table book.
Speakers:
Ryan Hainey, Founder & Owner, RH Photography
Amy Carman, Owner & Principal, Amy Carmen Design
Lauren Warnock, Principal Designer, Navy Black Studio
Kelly Brainerd, Founder/Creative Director, KMB Design/Consulting
Open Influence: The New Rules of Photography, Social Media & Public Relations
An expert-led session on leveraging luxury industry marketing, photography, public relations, influencer marketing, and social media to showcase your work, connect with ideal clients, and stay relevant in a competitive industry.
Speakers:
Jennifer McGraw, Owner, Jennifer McGraw PR
Lynn Walsh, Owner, Walsh Communications
Eric Nelson, Owner, Core5Creativ Marketing
Darren Leonardi, Owner, Darren Joshua Photography
3:45 pm – 5:00 pm
PowerConnection Break-Out Groups
The Power of Open: Shaping the Future Through Mindset & Collaboration
Learn how top leaders stay ahead by expanding their thinking, embracing fresh perspectives, and leveraging the power of openness for lasting impact.
Expert Moderators: TBA
5:00 pm – 7:30 pm
Cocktail Party hosted by Calia Stone
A Final Toast Together, Networking & Luxury Raffle Giving Bac
Raise a glass to new connections and ideas at the final networking event of the day. Celebrate raffle winners while giving back to the PowerHouse philanthropic mission. Raffle Winners Selected; winners must be present to win.
Toast Master: TBA
Merchandise Mart
222 W Merchandise Mart Plaza, Chicago, IL